Wowza. Just signed the contract for one of the biggest shows in the licensing world called Surtex. It's something I've been thinking about doing for a while, and now the timing is finally right.
For those of you who haven't heard of it before, Surtex is basically a show where manufacturers come from all over the world to buy and license art for their products. I will have a booth setup with my portfolio/product mockups and hope to make some great connections while I'm there. I have a couple of licensees under my belt from straight up cold calling/emailing, so it will be nice to sit in my little 8x10 space and be able to show my designs face to face. I think it's easier to build relationships with clients that way, and I am hoping that this show will really help me step it up to the next level.
I might have mentioned this before but I actually used to go to Surtex back in the day when I was an Art Director looking for new artists to work with. This will be kind of crazy being on the other side of the table, but it's cool though, I think that this is the side I'm meant to be on ;). So now I just have to buckle down and crank out some new collections before May 15th. Um, and considering it's March next week (whaaaat?!) then that means I'm really going to have to kick it into overdrive. Oh, and did I mention the show is in one of my favorite cities in the whole world? NYC, Baby!!! "New Yooooork, concrete jungle where dreams are made of...." K, well wish me luck, the craziness starts now...
XO,
Genevieve
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